Logo digitization is the process of converting an existing logo or brand icon into a stitch file that can be embroidered onto a fabric. The basic principle of digitising entails saving the logo in JPG or PNG format so that the machine can understand it before transferring it to digitization software for machine embroidery.


Because corporate logos reflect their business, they must be exactly what the customer perceives. To protect their image and branding, digitising them requires precision and communication with clients. Because embroidery machines cannot read the same file types as your computer, you must digitise your logo in a format that the machines can understand before they can do their job.


  1. Straight stitches are used to create straight lines and curved shapes and are commonly used in shading, outlining, and detail work.
  2. Satin stitches are commonly used for writing text, designing logos, or creating borders to give the final product a shiny appearance.
  3. Fill Stitches are used to fill in the blank spaces in a piece of fabric and are heavily used in the process to create a textured look and increase durability.


  1. Insert Your Logo into the Digitizing Software

Simply insert your logo or design file (JPG, PNG, etc.) into the programme and crop out any unnecessary blank space around the image you want to be embroidered in this first step.

  1. Size of Embroidery Design

Enter the dimensions of your embroidered logo or design. This is the exact size at which your image will appear on your product, so carefully measure the available space for embroidery on the product first! When you've got it just right, make sure to lock the image before proceeding to the next step.

  1. Select Your Stitch Type

There are numerous stitch types that are used to achieve various looks, textures, and other effects. When choosing stitch types, you should also consider the fabric type and the "push and pull" of the garment.

  1. Stitching Direction

Setting the stitch direction is similar to making a road map for your embroidery machines to follow. In this step, you will provide step-by-step instructions for each stitch to the machines. Various stitch patterns can be used to create the appearance of various contours, textures, and shades. Skipping this step will result in an unappealing machine pattern with too many trims and jumps. Developing an efficient stitch direction will save you both time and threads.

  1. Colors of Embroidery Thread

Colors for embroidery thread can be chosen from the colour bar. Make sure the embroidery thread colours match the Pantone colours of your corporate logo.

  1. Transfer the Embroidery Machine File

Connect your embroidery machine to your converted embroidery file (dst, exp, jef, etc.). This can be accomplished through the use of a USB cable, a flash card, or directly from the computer running the embroidery software.

  1. Prepare the Embroidery Machine for Use

To get your stitching machines ready to stitch out your digitised company logo or design, follow these steps. You must first inform the machine about the design elements by finding the proper needles, threads, orientation, and embroidery sequence. Check that your machine has the necessary thread colours. After that, slide your products or fabric into your embroidery loops or embroidery frames and into the arms of the embroidery machine.

  1. Embroider a Sample of Your Digitized Logo

Keep an eye on your embroidery machine as it begins to work on your newly digitised logo or design. This should take only a few minutes! Once completed, inspect the embroidered design to see if any digitising changes are required before embroidering your products. Make any necessary adjustments and retest until you are satisfied with the results. Then you're ready to embroider your perfectly digitised logo on products.

Bottom line:

The process of converting existing artwork, such as a company logo or team emblem, into a stitch file that an embroidery machine can sew on a garment is known as digitising a logo for embroidery